GRAY% is a brand of cement creative design products. The GRAY% brand is committed to transforming cement, which is usually considered gray, hard, and rough, into a simple and textured creative lifestyle product with a warm feeling through an original concept design.
Brand Naming / Based on the first impression of cement "grey", and the core technical barriers of cement products - the ratio of cement and binder materials, these two core elements. Therefore, in the naming of the brand, the color "GRAY" and the symbols "%" are juxtaposed to intuitively convey the core advantages of the cement product brand and technology.
GRAY% is a brand of cement creative design products. The font details of the logo reflect the design transformation of the recognition of the universal meaning of cement, including hard and honest; also through the chamfering of the font, the % symbol and other details, to convey the details of the brand cement design product. In addition, an important consideration in logo font design is to facilitate the release of the logo from cement products.