IIFAA is an internet identity authentication industry alliance under the Ant Group. It is committed to establishing a trusted connection for the internet of everything around identity authentication and biometric technology, covering more than 1.5 billion devices.
We designed the branding and logo motion for IIFAA. The IIFAA brand is an international-oriented brand. The visual identity is based on the lowercase iifaa, which conveys the affinity of the brand; in the part of the wordmark, the two points of “i” are connected, and based on this, more points of different sizes are added. Connect and extend the brand's visual system to express the brand's original intention of "establishing a trusted connection for the internet of everything"