Beijing Hanguang Department Store has been officially renamed from Zhongyou Department Store in 2013. It is a landmark department store located in the core business district of Xidan in Beijing.
We design the branding system. The design uses the Chinese name as the main visual, continuing to use the visual blue of the original brand, and adding pink to increase the fashion sense of the department store. The visual elements are taken from the upper part of the Chinese word "light", which is mapped and reversed to form the super symbol of the brand. Based on the repetition of this symbol, the visual system constitutes the architectural facade and consumer products of Hanguang Department Store, which constitute the visual system of the brand.
此项目侯颖在wx-design期间主导完成的项目 / This project was completed by Ying Hou as the Art Director during woring at wx-design.