JIMMY PARK is co-created by Bailuwan and Jimmy, a famous Taiwanese illustration book writer. This is the first scene experience theme park in China that combines steam trains with picture book images and creations.
We made a logo for JIMMY PARK based on a steam train from the last century in the park. The typeface is based on the basic glyph of the main brand Bailuwan, and softened it to add some hand-drawn touches to match the theme of the park. JIMMY PARK is based on the theme of LOVE, so the visual symbol is based on the heart shape. For application, we provide a variety of screen application combinations to meet the special needs of the combination of illustrations and graphics in the park.