重源品牌形象 BRANDING OF RENEWABLE LIFE

重源品牌形象 BRANDING OF RENEWABLE LIFE

重源品牌是铂鑫控股集团旗下的一款胶原蛋白产品。我们的工作从品牌中英文命名、注册、slogan、产品广告语、文案等品牌策略工作,到品牌形象、包装、手册、摄影指导、展示空间等相关设计工作。

经过对品牌与产品的深度调研,确立了slogan“岁月改变,我不变”和广告语“活着的胶原蛋白”,以此来直观的传递品牌和产品的核心理念和卖点。

品牌视觉设计以纤细和瘦长的图形和字体核心语言,色彩上采用干净柔和的褐色和灰色,产品形态为圆润流畅的曲线造型,摄影风格简洁素雅,空间造型延续产品的流线形并突出生物科技感。

The RENEWABLE LIFE brand is a collagen product by Boxin Holding Group. Our work ranges from brand strategy in Chinese and English naming, registration, slogan, product copywriting, to branding visual system, packaging, manuals, direction of photography, and display space design.

After the in-depth investigation of the brand and products, we establish the slogan of product – Living Collagen to intuitively convey the core concepts and selling points of the brand and products.

We use slender and elongated graphics and font as core language of the branding. We give clean and soft brown colors, round and smooth shape, simple and elegant photography style to the brand and products, and make streamline shape to the space  to highlights biotechnology background of the brand.