ATEC-2018 主题视频 BRANDING MOTION

ATEC-2018 主题视频 BRANDING MOTION

ATEC大会(Ant Technology Exploration Conference)是蚂蚁集团面向全球合作伙伴的前沿技术探索大会,是云栖大会的重要组成之一。

在2017年的品牌形象和主题视频后,我们继续为2018年ATEC大会创作主题视频。视频以科技创新对“陆地”、“海洋”、“太空”、“微观世界”的探索为起点,将蚂蚁集团“暖科技,成就金融生活之美”的相关理念,以抽象的视觉动态传递传递出来。

视频创作结合造型复杂的主屏幕+地屏、锥形屏、两个侧后屏,不同屏幕内容彼此呼应,共同构成了大会现场360度的互动体验。现场效果简洁大气,极具视觉冲击力和感染力。

ATEC Conference (Ant Technology Exploration Conference) is Ant Group’s leading technology exploration conference for global partners, which is an important part of the Apsara Conference.

After the ATEC-17 visual and branding motion, we continue to create the video for the ATEC-18. It starts from the exploration of “land”, “ocean”, “cosmos” and “microcosm” by technological innovation, and transfers “Technology for good, Finlife for All” in an abstract visual dynamic transmission.

Video creation combines with a complicated main screen + ground screen, cone screen, and two side rear screens. All the different screen contents echo each other, and together constitute a 360-degree interactive experience on the site of the conference. The conference motion setting is simple, with great visual impact and appeal.