消化设计品牌 BRANDING FOR DDW

消化设计品牌 BRANDING FOR DDW

成立于2010年的「消化设计工作间 Digest Design Workshop」,品牌倡导理解并尊重事物的本源,做恰如其分的衣服。

从“消化”成立之初至近期,设计内容涵盖品牌形象、日常应用物料延展,到宣传推广书籍、海报等,建立了“消化”品牌的视觉形象认知。Logo设计以夸张长度的三角形,直观的传递“消化”作为独立品牌 “Real is good, interesting is better”的观点。在日常设计中,以环保和小批量的方式进行设计制作,例如新的名片为基于旧名片再利用的设计。

“Digest Design Workshop” was established in Beijing in 2010. “Digest” understands and considers the origin of objects, and makes appropriate clothes.

From the initial establishment of “digest” to the most recent, the design content covers the brand image, the daily application materials are extended, to the promotion of books, posters, etc., to establish the visual image of the “digest” brand. In the series of creations ranging from the logo to everyday materials, the triangle that is much larger than the customary proportions of the logo expressed the brand’s ethos: “Real is good, interesting is better.” The design and production were done very economically; for example, the new business cards were based on the previous business card design.