消化设计印刷品 DDW PRINT

消化设计印刷品 DDW PRINT

「消化设计工作间 Digest Design Workshop」,2010年成立于北京。“消化”理解并尊重事物的本源,做恰如其分的衣服。从“消化”成立之初至近期,设计内容涵盖品牌形象、日常应用物料延展,到宣传推广印刷品、海报等,建立了“消化”品牌的视觉形象认知。

“消化”印刷品的设计,以突出服饰和摄影、弱化书籍设计技巧为核心原则。印刷结集以摄影为核心视觉线索,形成对“消化”每一季设计概念的流畅叙事,通过页面的线性阅读(图片及信息的选择、裁切、并置协调或对比等),将品牌的内在气质,融入印刷结集的阅读体验之中。

“Digest Design Workshop” was established in Beijing in 2010. “Digest” understands and considers the origin of objects, and makes appropriate clothes.

From the initial establishment of “digest” to the most recent, the design content covers the brand image, the daily application materials are extended, to the promotion of books, posters, etc., to establish the visual image of the “digest” brand.
The design of “digest” printed matter is based on the core principles of highlighting clothing and photography and weakening book design skills. The print collection takes photography as the core visual clues to form a smooth narrative of the design concept of “digest” each season. To integrated the inner temperament of the brand into the reading experience of printing through the linear reading of the page (selection of pictures and information, cutting, juxtaposition coordination or comparison, etc.).