方正字载中华展主题视频 MOTION FOR FOUNDER TYPE

方正字载中华展主题视频 MOTION FOR FOUNDER TYPE

这是为方正字库在中国国家博物馆的展览“字载中华——中华精品字库工程”制作的主题视频和空间。视频呈现的是方正开发书法字库的完整过程。

视频制作之前,我们参观并详细了解了方正字库书法字库制作过程,并通过视频转化为以下几个部分:
1、以抽象自然元素的微观视频,传递书法的生长与流动;
2、将字库开发的“收集字稿”、“成库测试”等工序,通过视频直观的体现出来;
3、以繁密字库的视觉画面,将历代书法名家及字库名称,从屏幕的9876个文字和编码中划过、定格。

视频播放现场,孩子们在屏幕面前追逐玩耍、在地上翻爬滚打,大人们也愿意在此长时间驻足。

This is the motion & space design for the exhibition of Founder Type in the National Museum of China. The video shows the whole making process of calligraphy character.

Before the production of this video, we had visited and made a deep research for the process of making the calligraphy font of Founder Type,and converted them into the following contents through the video:
1. Transfer the growth and flow of calligraphy with micro video of abstract natural elements
2. Visually embody the procedures of type making, such as “collecting scripts” and “composite testing”,etc.
3. The names of famous calligraphers and fonts of the past generations are crossed and fixed from the 9,876 characters and codes on the screen, through the visual image of the dense font

the video playing space, the children chase and play in front of the screen, tumbling on the ground, and the adults are willing to stop here for a long time.