This is the motion & space design for the exhibition of Founder Type in the National Museum of China. The video shows the whole making process of calligraphy character.
Before the production of this video, we had visited and made a deep research for the process of making the calligraphy font of Founder Type，and converted them into the following contents through the video:
1. Transfer the growth and flow of calligraphy with micro video of abstract natural elements
2. Visually embody the procedures of type making, such as “collecting scripts” and “composite testing”，etc.
3. The names of famous calligraphers and fonts of the past generations are crossed and fixed from the 9,876 characters and codes on the screen, through the visual image of the dense font
the video playing space, the children chase and play in front of the screen, tumbling on the ground, and the adults are willing to stop here for a long time.