博伊斯在中国展 BEUYS IN CHINA EXHIBITION

博伊斯在中国展 BEUYS IN CHINA EXHIBITION

由中央美术学院美术馆主办的“社会雕塑:博伊斯在中国”展览,是博伊斯作品第一次在中国呈现。博伊斯可以说是整个20世纪最重要的艺术家之一,在世界乃至中国有着非常悠久的影响和艺术史价值。

设计概念来自博伊斯经常采用的以粉笔书写艺术观点的行为,将其转化为贯穿展览视觉、空间、书籍等的视觉语言,为观众提供了更多展品以外的背景信息,以更好的理解艺术作品。


The “Social Sculpture: Beuys in China” exhibition hosted by CAFAM is the first time that Beuys’ work has been presented in China. Beuys is arguably one of the most important artists in the entire 20th century. He has a very long influence and art history value in the world and even in China.

The design concept came from the fact that Beuys often presented performances in which he wrote his views on art in black or white chalk. This was transformed into the visual language for the exhibition’s design, space, and publications, providing visitors with background information on the exhibits so that they better understood the works of art.

此项目侯颖在wx-design期间主导完成的项目 / This project was completed by Ying Hou as the Art Director during woring at wx-design.